About Assiduous

Assiduous was launched by fashion and textile designer Elisabeth Boström in 2022. The brand currently offers silk scarves, but there is the intention of growing to ladies ready-to-wear as soon as possible. The brand name represents the owners unwavering persistence to dress women with confidence and courage.

Scarves are an item that does not discriminate the wearer. It does not discriminate size, age, background or lifestyle. It is a one-size fits-all product and offers limitless options of how to be worn and styled. Assiduous scarves are made of 100% silk twill and products are made with great care and attention on high quality.

Having graduated from University for the Creative Arts Rochester, Elisabeth Boström spent a few years interning and working for other designers and gaining valuable experience in the industry. With a lot of experience from the retail world, both high street and luxury, she started to acknowledge the modern sartorial needs of women all ages. In 2020, Elisabeth Boström launched two portfolio collections that set the tone for Assiduous and new collections to come.